Two new X Premium subscriptions are launching soon

Elon Musk said on Friday that social media platform X, formerly known as Twitter, will soon launch two new tiers of premium subscriptions.

“One is lower cost with all features, but no reduction in ads, and the other is more expensive, but has no ads,” Musk said in a post on X.

While Musk did not provide more details on the subscription plans, a test case by X earlier this week suggested several restrictions for users who don’t want to pay for the service.

X started charging new users $1 in New Zealand and the Philippines as a test case for accessing the platform.

New users who opted out of subscribing will only be able to take “read only” actions, such as: read posts, watch videos, and follow accounts, the company said in its website.

Its “Not A Bot” subscription method aims to reduce spam, manipulation of the platform and bot activity.

Musk, who took over the platform in October 2022, has been trying to boost revenue by charging users and by wooing back advertisers, who stopped buying ads after Musk fired most employees and disbanded content moderation teams. To generate revenue, Musk started charging $8 per month for the blue check subscription service and tried to woo advertisers back to X with offers of discounts.