IIOJK Administration Set to Introduce New Media Policy Covering Social Media & Websites

As media domains rapidly evolve, the IIOJK government’s new policy proposal could reshape how information flows—but could it risk stifling voices in an already sensitive region?

The Indian Illegally Occupied Jammu and Kashmir (IIOJK) government is preparing a new media policy aimed at expanding its reach to include digital platforms. This upcoming policy will bring social media networks, online news portals, and various websites under its official framework for empanelment.

The primary objective is to modernize the region’s media regulations to match the changing dynamics of information sharing. The policy is designed to stay in sync with the norms outlined by the Directorate of Advertising and Visual Publicity (DAVP), functioning under the Government of India.

However, this isn’t the first time IIOJK’s media policies have stirred conversations. The 2020 Media Policy, introduced in the region, was heavily criticized. It granted authorities significant control to label content as “fake” or “anti-national.” Many saw this as a potential tool to suppress free speech and independent journalism.

Critics argue that such powers, without proper checks and balances, risk silencing dissenting voices. The fear is that content deemed unfavorable by authorities might be removed, leading to concerns over censorship.

The backdrop of IIOJK’s political situation further intensifies these concerns. Since the abrogation of Article 370 in 2019, which revoked the region’s special autonomy, the area has seen a series of communication blackouts and unrest. Any new media regulation perceived as restrictive could reignite tensions.

While the government emphasizes the need for regulatory alignment and responsible reporting, media rights advocates warn against potential overreach. Balancing national security concerns with freedom of expression remains a challenge in IIOJK’s volatile environment.

By incorporating digital platforms under the new policy, the IIOJK administration aims to exert more structured control over content dissemination. Supporters believe this will help curb misinformation and ensure accurate reporting. However, the question remains—will it protect the democratic right to free press, or tighten governmental control over narratives?

As the draft of the new media policy unfolds, all eyes will be on how it addresses these concerns. Whether it leads to a more regulated yet fair media environment, or stokes further controversy, is something stakeholders across India and internationally will closely monitor.